The Toronto-Dominion Centre shows the business community why it and 222
Bay is “where business is going.”
a new generation of leadership is making its mark and changing the workplace. Office space of the future needs to be more technologically capable, adaptive and environmentally friendly. Location and amenities will matter more than ever as a new generation chooses to mix work and lifestyle. Toronto-Dominion Centre, a city within a city, is at the very centre of Canadian business and perfectly positioned for the future.
Our objective was to help re-establish TDC (and 222 Bay) as the jewel in the downtown’s financial district and at the epicenter of Canadian business. To do this, we needed to reset perceptions in the hearts and minds of Canada’s corporate elite as well as the brokerage community as a whole. We achieved this through a bold and comprehensive re-branding effort across all aspects of their sales and marketing business. With over $200 million in capital improvements by Cadillac Fairview in TDC, there was a lot at stake in retaining and acquiring blue-chip tenants.
The campaign was a great success for the Toronto-Dominion Centre leasing team by re-engaging the brokerage community with a fresh perspective and by giving them the tools to market the property effectively. Today, the centre remains at capacity and continues to attract Canada’s corporate elite, and we could confidently say “it’s where business continues to go.”