Après sa création en 2005 à Milly-la-Forêt (France), Fifi Brin d'Argent s’est établie en tant qu’entreprise spécialisée dans la création de bijoux personnalisés aux styles variés commercialisés en ligne et en magasin. La boutique propose des bijoux gravés avec des prénoms, des initiales, des dates mais aussi des phrases poétiques. Ce type de produit est aussi appelé bijou sentimental et représente un marché en pleine croissance en France avec une large concurrence des boutiques spécialisées dans le genre (Lou.Yetu, Petits Trésors, Merci Maman, Atelier de Famille). Le public de Fifi Brin d’Argent est majoritairement féminin, avec les mamans comme public cible principal, suivi des enfants et des hommes. Les bijoux sont souvent influencés par les tendances de la mode et leurs promotions se sont souvent au travers d’images publicitaires. La charte graphique de Fifi Brin d’Argent devait donc établir des codes d’images afin de permettre une communication globale de la présentation des produits à partir du choix de styles de photographies de mise en situation.
After its creation in 2005 in Milly-la-Forêt (France), Fifi Brin d'Argent established itself as a company specialized in the craft jewelry. Their products are marketed online and in-store. The boutique offers engraved jewelry with forenames, initials, dates and also poetic phrases. This type of product is also known as « sentimental jewelry » and it's a growing market in France with a large competition of shops specialized in the genre (Lou.Yetu, Petits Trésors, Merci Maman, Atelier de Famille). The audience of Fifi Brin d'Argent is predominantly female, with mothers as the main target audience, followed by children and men. Jewelry is often influenced by fashion trends and their promotions are often through advertising images. The graphic charter of Fifi Brin d'Argent, therefore, had to establish image codes in order to allow an effective communication on the presentation of their products from the choice of colors, photography styles, and scenarios.
After its creation in 2005 in Milly-la-Forêt (France), Fifi Brin d'Argent established itself as a company specialized in the craft jewelry. Their products are marketed online and in-store. The boutique offers engraved jewelry with forenames, initials, dates and also poetic phrases. This type of product is also known as « sentimental jewelry » and it's a growing market in France with a large competition of shops specialized in the genre (Lou.Yetu, Petits Trésors, Merci Maman, Atelier de Famille). The audience of Fifi Brin d'Argent is predominantly female, with mothers as the main target audience, followed by children and men. Jewelry is often influenced by fashion trends and their promotions are often through advertising images. The graphic charter of Fifi Brin d'Argent, therefore, had to establish image codes in order to allow an effective communication on the presentation of their products from the choice of colors, photography styles, and scenarios.
