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    PROJECT A Better Project Simplexity Concept Book AGENCY Imille ROLE Concept / Art Director CLIENT Cartiere del Garda
Simplexity Book
Simplexity is dual.

It's the metaphor of everyday life, simple yet complex at the same time. It's a way to see things,
but also the thought in-between the lines. A thought that may overturn the immediate and original perception, taking advantage of that unicum which are our analytical filters.

A story divided in five macro areas along a pre-established path where the reader is free to choose his own interpretive route. The result is the book you are holding in your hands.