BOYY SPRING / SUMMER 2016 CAMPAIGN
‘A Spring Fling’ the 6 key visuals I created for BOYY Boutique's Spring / Summer 2016 bag campaign.
It was one of the most fun and challenge work I have ever done to date. Because I didn’t only do paper collage technique as I normally do by using ordinary colour papers available in stationary store. But I did paint all the papers myself in every colours I planned to use for the artworks, finding the right tones was also another fun but not oh so easy task. Also I developed the usual flat collage technique and gave it more playfulness, more depth and also more life I believe. The final stage was new to me too, I have got all the artworks photographed with some serious light setting as I aimed for strong shadows and bold graphic-y feel.
Thanks to my partner, Yo Yota, jack of all trade whom can managed it out as I pictured it in mind!
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Tada this how it looks on their website.
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Some of behind the scene, and a making of window display which up in BOYY boutique's Copenhagen store.
