Barsaris is a Barcelona based startup which aims at producing high-quality customisable watches. They have asked me to design the first watch models together with a pre-identity (logo and business cards), so they could present the project to potential investors. Their target client is mid-age people, who have a traditional way-of-life but, at the same time, keep a youth soul. Barsaris identity is based on the conflict between the traditional and the disruptive.
The watches design is composed by two layers. The top one displays the corporate colours, logotype and roman numbers. It is cut in a way (there are two types of cut) so that one can see a bottom layer, containing illustrations typically associated to a more disruptive personality. The costumer can choose between different colours, top-layer shape, and illustration. The corporate typeface evokes a more traditional taste, but is combined with spray paint effects in print elements.