Amplify is a fictional event that focuses on the needs of Womxn Audio Engineers. I conceptualized this event through designing a brand identity, a printed brochure, and various event mockups.
WHITNEY FLINN - UX RESEARCH, ETHNOGRAPHY, TYPOGRAPHY, USER TESTING, PHOTOGRAPHY, BRANDING, VIDEO, ILLUSTRATION
SOPHIA GRIEF - UX RESEARCH ASSISTANT
Womxn working in professional audio make up just 5% of all audio engineers.
As a womxn musician and singer-songwriter, I have first hand experience with the exclusive and male-dominated nature of music fields. Having friends who mix sound, run live shows, produce and record audio, and are hosts on radio and podcast shows, I felt the need to create an event that could not only unite womxn of sound and provide a safe learning space.
Create an annual event that fosters inclusive workshops and speakers in a friendly environment that would help forge life long friendships and work connections.
With the help of my feedback team of 11 womxn in audio engineering, I was able to brand a mock-up event that will serve as a prototype for a future event in Bellingham WA. By getting together and talking about audio engineering and how it feels to be a womxn in this profession, many womxn in the group were able to connect and share experiences. We are conducting future meetings to discuss the branding of the real event in Bellingham, WA which will serve the same function; to connect and empower womxn in audio in our community.