Discover Card was one of the launch partners for advertising on Kindle Fire. Their main objective was to get customers to change their default payment method on Amazon.com to Discover. To encourage customers to make this change, we came up with a concept that would reward customers for changing their 1-click settings and buying digital content from their Kindle Fire with their Discover Card. 

This campaign also ran on Kindle eInk devices so it was important to determine how to showcase Discover's iconic orange brand image in this greyscale format.

My role was initial concept development and visual design for pitch to the client.