The Simplest Way Home
About

LendingHome is reimagining the mortgage process from the ground up by combining innovative technology with an experienced team. LendingHome's goal is to create a seamless, transparent process for homebuyers, real estate professionals, and investors..
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Because LendingHome has already established a new identity guidelines, my job at LendingHome was to find ways to utilize the new identity/style.

There are 3 business lines in LendingHome, one of which is the business side(B2B). Thus, we decided to use the Sunrise Yellow as a way to show  warmth and energy for any customer related business, Companion Gray to show optimistic and balanced for any business related stuff, then Info Blue as the supporting color for all business lines.
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Mailer Box Design
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Small box
Dieline
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Big box
Dieline
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Bottom of the small box
The little illustration indicates that the customer is moving out of the old house.
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Bottom of the big box
The little illustration indicates that the customer is moving into a new house.



Home buying Guide

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Big box
Match box's dieline

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Document Design
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LendingHome has many assets that are frequently used by LendingHome's sales team to promote their products to new customers across all 3 business lines, one of which is the business side(B2B). Since the document is for business purpose and we wanted to show credibility, gray color was picked as the primary color and blue as the supporting color.
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Web-page Design
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A web page that shows the borrowers how LendingHome is different and ​educate ​them on LendingHome's process along the way - what they will see, what they will have to do, etc.
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Click Here to See The Published Webpage
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LendinHome wanted people that visit this page to give LendinHome their information to download the campaign's guide so LendingHome can nurture them to get a mortgage loan through LendingHome.
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Digital Ads
Digital Ads for different platforms: Facebook, Google, Instagram, Pandora, Facebook Carousel, Outbrain, Taboola.
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Infographic
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Buying a Home With Your Significant Other

LendingHome launched a PR campaign about the results of a survey LendingHome did on how couples buy homes together. This campaign should established LendingHome as a homebuying thought leader with insight on the homebuying process.

Infographic published on
HuffPost, BusinessWire, Housecall and LendingHome.
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Understanding Your Loan Disclosures
A infographic that explains the whole process that the customers have to go through when they on the Loan Disclosure step.

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Coloring Sheet
The coloring sheet was part of the LendingHome's collaterals for the Phoenix local launch.
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Icon Design

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Tee Shirt Design
Hackathon 2017 was LendingHome's 1st internal event that wanted the LendingHome's employees to work together to create a focused problem statement and the end goal. Cross-team participation was encouraged to get different perspectives on problems and solutions.
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Other collateral

.CTA banners for the blog
Popup footer banners
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Souvenir Water bottle for the Phoenix local launch event
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Thank you for looking
The Simplest Way Home
370
7137
41
Published:

The Simplest Way Home

Over the past couples of months, I worked as a graphic designer on LendingHome to help them completed a full re-brand and visual identity refresh Read More
370
7137
41
Published:

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