John Lewis 2017
My two-step practical solution to the D&AD 2017 brief for John Lewis.

Step one: Utilise their greatest asset – their knowledgeable staff – and their existing appointment booking system.

Step two: An advertising campaign reinforcing visiting the stores by highlighting the most common problem with shopping online – products when received are nothing like what you ordered and the time-wasting returns process
John Lewis 2017
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Published:

John Lewis 2017

20
111
0
Published:

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