Downtown. is a conceptual event for a student project. The purpose of the event is founded on strengthening community, creating pride, and supporting families and homeless in their town. Proceeds and donations from this fun and spontaneous, non-profit event will help to supply provisions for those who need it, while also stimulating the relationships between neighbors and families around town.

The branding for this event is meant to advertise the event. The poster advertises how to participate as well as when and where the event is taking place while the other supporting elements can act as reminders around town for passive advertisement.