UNIQLO AIRism
Spring Summer 2016
South East Asia Campaign
AIRism is no longer a strange word to locals in South East Asia (SEA). With the help of a few campaigns, SEA locals now know that AIRism is a thin and functional innerwear that can help keep their bodies cool in hot weather.
However, they're unsure of how AIRism can blend in with their normal day-to-day wardrobe. So we decided to show them with a series of ads showing different daily scenarios and how AIRism can blend in seamlessly.
Imagery
Prints
CLIENT UNIQLO Japan
PRODUCT AIRism
AGENCY Dentsu One x Dentsu.INC
PRODUCT AIRism
AGENCY Dentsu One x Dentsu.INC
CREATIVE DIRECTOR Makoto Sawada
ART DIRECTOR Sim Yik Loong
FASHION STYLIST Calvin Cheong
PHOTOGRAPHER Gerald, ImageRom
