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Little & Fluffy - Branding
Development of a brand for a children's clothing store Little & Fluffy.

Little & Fluffy is a clothing store for children from 0 to 2 years in the UAE, Abu Dhabi. 

For this project, we came up with the name of the store, developed a logo and identity of the company. Our goal was to create a unique and memorable brand of children's clothing store, which reflects the specifics of the company's activities and stands out against the background of competitors. 

The main idea was to create a funny character that boys and girls would like equally, was understandable in the visual language for both the child and the adult, and also reflected the kind of activity of the store. In the course of graphical searches, we stopped at the image of a small panda, which ties up shoelaces on its shoes. Thus, we wanted to show the comfort, functionality and quality of children's clothing. To convey all the tenderness and warmth, we used extremely soft and pastel colors. And the use of pink and blue, as basic, gave the opportunity to use the brand for boys and girls at the same time





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Little & Fluffy - Branding
1.1k
9.9k
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Published:

Little & Fluffy - Branding

Development of a brand for a children's clothing store Little & Fluffy Little & Fluffy is a clothing store for children from 0 to 2 years in the Read More
1.1k
9.9k
39
Published: