ABOUT
Fikk Fest is an annual, outdoor, 100% virtual reality film festival that will launch in the year 2022. The festival allows overnight camping on the same grounds. The event will take place in Vancouver, Canada, BC. Each year's film selection is carefully curated and tailored toward a specific theme. The opening year's theme is Science Fiction. The goal of this project is to create a stunning display of aesthetic details that theoretical guests will never forget. The current VR world lacks a sense of playfulness, and I intend to deliver that through each element of design for Fikk Fest.
ILLUSTRATIONS / STICKERS
Each illustration resembles a specific film that will be featured at the festival. They are designed very minimally so they are not completely recognizable at first glance. Why? The festival will focus on exploration and surprise, so supporting elements of the brand should continue to convey this idea.
DIRECTORY
The area of the festival spans across 500 acres of land. A directory was designed to assist in navigating through the large park. A smaller, condensed version of the directory is printed on the back of the brochure (featured below), which serves as the ticket into each film zone as well.
BROCHURE
The brochure also serves as the ticket, which would be purchased at the grounds or mailed to the customer. The sticker inside detaches from the brochure, which would then be presented at the gate of the film they are about to watch. Having a ticket system prevents overcrowding.
BANNERS
Several banners will be positioned in every walkway surrounding the nearby film, in order to aid in way finding.
