Darwaza Band (Shut the door) campaign
for Swachh Bharat (Clean India)
Objective: Encourage people (especially men) in rural India to use toilets to defecate. Most own toilets but use it as a godown/storage space.
Credits
Client: World Bank + Government of India (Ministry of Drinking Water and Sanitation)
Agency: Mullen Lowe Lintas, India
CCO: R. Balki
NCD: Arun Iyer
CCO: R. Balki
NCD: Arun Iyer
ED: Rajesh Ramaswamy
Creative Directors: Shiv Parameswaran, Arjun Kumar, Adarsh Atal, S. Balamurugan
Creative Directors: Shiv Parameswaran, Arjun Kumar, Adarsh Atal, S. Balamurugan
Copy: Arjun Kumar, Adarsh Atal, Aakanksha Bhattacharyya
Art Direction: Shiv Parameswaran, S. Balamurugan
Concept/Campaign line: Aakanksha Bhattacharyya
Production house: Coconut Films, Mumbai
Art Direction: Shiv Parameswaran, S. Balamurugan
Concept/Campaign line: Aakanksha Bhattacharyya
Production house: Coconut Films, Mumbai
Director: Shekhar Kamble
Sound design + music: Will get the name. I have terrible memory.
Sound design + music: Will get the name. I have terrible memory.
Singer: Amitabh Bachchan
Account Management/Client Servicing: Geetanjali Saini, Sherneur Coutinho, Abhimanyu Mathur
Account Management/Client Servicing: Geetanjali Saini, Sherneur Coutinho, Abhimanyu Mathur
Planning: Shweta
Company showcase link: http://www.mullenlowelintas.in/our-work/darwaza-band/
TVCs
Anthem, Campaign line recall, Pun-centric
PRINT
(Will add more as and when they release)
Translation (Really kills it):
Headline: For the sake of their health, shut the door.
Subhead: When you defecate in the open, diseases will also spread openly. Use a toilet and maintain good health.
Door Unit: When the door is shut, illnesses and diseases are also shut/kept out.
Line below unit: Own/Get/embrace/Use a toilet and make India clean.
