Google ZOO —

The ZOO is Google's creative think tank for brands and agencies. Leveraging Google technology, the ZOO presents rapid prototypes for new ways of marketing on the digital tech-lead age.

The identity created for the ZOO reflects the playful nature of a small creative department within a huge company. The system revolves around the logomark — a series of rudimentary shapes that represent the building blocks that the ZOO works with to create bespoke solutions for clients ranging from Coca-Cola to Johnson & Johnson.

Credits:
Mike Yapp, Creative Direction
Rudi Anggono, Creative Direction
Bryan Rodman, Producer

Google ZOO
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Google ZOO

Branding & Identity for Google ZOO
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Creative Fields