In a marketplace of shiny new office towers, a website redesign helps Scotia Plaza take its rightful place among Canada’s corporate headquarters.
The Scotia Plaza stood at King and Bay for over 100 years as the cornerstone of the financial district and has been home to many of Canada’s most prominent corporations and inspiring individuals. However, by the time Dream Office REIT acquired the historic Scotia Plaza in 2013, it had lost some of its luster in the shadow of more shiny and new glass office towers. In response to major capital improvements, a significant shift in perception around Scotia Plaza needed to take place among prospective tenants and the brokerage community. A big part of this initiative was a full rebrand of all Scotia Plaza marketing and sales material in order to modernize and make it user-friendly for the sales team to communicate the renewed vision for the building and to integrate all sales channels to one common voice.