项目背景
在美国，一般的大型聚会或重要商业会晤都会需要到礼宾车服务，而位于南加州欧文市「California, Irvine」的委托方拥有庞大的传统交通运输产业，掌握丰富的车行资源。委托方决策整合现有的资源并且在加州推出手机应用约车服务，但如何在美国两大网约车巨头Uber，Lyft的包围下赢得用户，这是一个值得思考解决的问题。
本项目由我与来自华南师范大学美术系学士梁颖淇Wingkie共同完成，其中包括商业模式梳理，功能规划，交互原型设计，交互视觉设计。
本项目由我与来自华南师范大学美术系学士梁颖淇Wingkie共同完成，其中包括商业模式梳理，功能规划，交互原型设计，交互视觉设计。
Project background
In the United States, general large gatherings or important business meetings will require a concierge service, while the client in Owen, Southern California, has a large traditional transportation industry with a wealth of car resources. The consignor decided to integrate the existing resources and launch a mobile phone application service in California, but how to win the user in the United States, two big net car giant Uber, Lyft, which is a primary consideration to solve the problem.
The project was completed by me with wingkie a bachelor of art from South China Normal University, including business model combing, functional planning, interactive prototyping, interactive visual design.
The project was completed by me with wingkie a bachelor of art from South China Normal University, including business model combing, functional planning, interactive prototyping, interactive visual design.
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商业模式 Business model
Levin Lam
交互设计 Interactive design
Levin Lam＆Wingkie
视觉设计 Vision
Levin Lam＆Wingkie
品牌设计Branding
Levin Lam＆Wingkie
Thank You
