Celloglas are looking for the Lennon to their McCartney
We were recently asked to design a campaign for Celloglas to help new and existing customers discover the range of finishes available by sending them physical samples. The idea was to send out one sample every month to allow people to touch, feel and see first hand the different finishes.
The ampersand concept represents the message 'Your print and...', showing the strong link between your print and how the finishes from Celloglas can really bring it to life.
We got across the idea through comparing some of the great partnerships of the past such as Morcambe & Wise, Shearer & Sheringham, and you guess it, Lennon & McCartney! We featured this messaging on the reverse of the samples too.
These are the first samples for ‘Anti-scuff Lamination’ & 'Soft Touch Lamination' & 'Foil Blocking' - keep an eye out for more to follow!