• 'It's Showtime' Typography - T20 Cricket Australia

    Agency: GPY&R Melbourne
    Art Director: Paul Meates
    Copywriter: Alex Wadelton
    Typeface Design: Marcus Byrne

  • Illuminated fluorescent tubes typeface created for TV, Print and Digital executions.
  • Work in Progress.
    Creating the fluorescent tubes type in 3D.
  • Detailed work.
    Adding light glow effects and illuminated colours.
  • Colour Pallet
  • Application
  • Creative featured in Advanced Photoshop Magazine in a chapter on Type Secrets
  • TVC