It's Showtime / 3D Type
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About

About

Showtime Typography. "It's Showtime" Typography for Cricket Australia's KFC T20 Big Bash League. Using a combination of Cinema 4D and Photoshop, … Read More
Showtime Typography. "It's Showtime" Typography for Cricket Australia's KFC T20 Big Bash League. Using a combination of Cinema 4D and Photoshop, Illuminated Typography was created for TV, Print and Digital Media. Read Less
Published:
'It's Showtime' Typography - T20 Cricket Australia

Agency: GPY&R Melbourne
Art Director: Paul Meates
Copywriter: Alex Wadelton
Typeface Design: Marcus Byrne

 
Illuminated fluorescent tubes typeface created for TV, Print and Digital executions.
Work in Progress.
Creating the fluorescent tubes type in 3D.
Detailed work.
Adding light glow effects and illuminated colours.
Colour Pallet
Application
Creative featured in Advanced Photoshop Magazine in a chapter on Type Secrets
TVC