Yo Belle Frozen Yogurt Brand Update: Logo & Menu Screens
The first menu screen, I thought was very needed since self serve frozen yogurt is not a common type of establishment and customers are constantly asking how the process works.
It was necessary that the instructions were presented as clearly and simple to understand so that customers could get the gist quickly given the high traffic at Yo Belle due to its location in the mall food court.
Though Yo Belle offers many other things to purchase besides frozen yogurt, it was important to keep frozen yogurt the main focus, so I made sure to keep utilizing the yogurt illustrations on the first menu screen.
On the second menu screen, it was important to list all of the different types of beverages sold at Yo Belle in the most organized fashion possible to eliminate as much confusion as possible when customers skim through the options.
I made sure to add vector illustrations for each category to add to the cheerful branding of Yo Belle and to be another way to separate the list categories other than just the headers.
