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    With the arrival of the biggest sporting event in the world - the 2016 Olympics, Adidas gave us the task of driving awareness of the brand and th… Read More
    With the arrival of the biggest sporting event in the world - the 2016 Olympics, Adidas gave us the task of driving awareness of the brand and their sponsorship of the China's volleyball team during this period. But there is a catch: Adidas isn't one of the official sponsor, which meant that we couldn't say anything related to the games itself. Inspired by the secret hand signs used by volleyball players, we got the national coach to devise one just for the fans, saying "Go Team!". With that, we created a way for the fans to communicate with the team in a language they know and also talk about the Olympics without saying a single word. Read Less
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