Taipei in Motion / 2017 Taipei Universiade
By the name of design, we cross boundary.
A creative Taipei that you have never seen breaks the stereotype of street food and landmark.
We pushed the visual design to a whole new level for Taipei Universide promo video, discovering spectacular urban landscapes, utilizing high speed-camera, drone, GoPro to capture hidden scenes at high-altitude and under water.
Combining real shot, Hyperlapse and motion graphics, with such passion and energy, we created the first new style of promo video in Taiwan - Taipei Universide for Sport plus Taipei for travel.
At the initialing phase of the project, I looked out the window and saw the familiar Taipei landscape, which brought me to a concept.
What if zebra crossing, double yellow lines on the roads and geometry in architectures become tracks and speed lines that the athletes are most familiar with? It must be cool. I came up with the idea.

"Speed line that link the city and sports, transition of street views, this two elements not only integrated the city and athletes but also depicted a vigorous Taipei, transforming to a positive power, a energy line."
After an internal discussion, the creative director agreed that the concept of energy line is the main appeal point and presented to Taipei Universide branding team.
We value aesthetic sense and creative connection in every frame, hoping that through this film, Taiwanese could cohere together to face the international society.
By the way, the production manager of the film also provided some ideas such as a diver jumping into the Taiwan trademark typhoon or combing Taiwanese special food bubble milk tea. You will see these ideas in the following storyboards and style frames. Unfortunately these ideas were deleted during the shooting phase, otherwise it would be exciting to see a jump into typhoon.
I always like to build an art world by mingling geometric line and real environment, visibly or obscurely. The key element “energy lines” carry out the entire film in both ways. The visible way like using red and blue dynamic lines, and matching building structures to racing lanes; and the obscure way like editing in “movement to movement and shape to shape” editing and forwarding camera movement, all provide the experience as watching a vigorous 100-meters race. We wish the power of moving forward in the film show that Taiwanese are in the same front.
From the original script I drew, shop signs in Taipei were included. Unfortunately, the camera team captured tremendous raw materials whereas the building and landscape lines indicated in the original script were not well represented. The lack of existence of lines troubled the team. However, through multiple changes to the original script, the creative team adopted new approach: transiting scenes of Taipei city, Ping Pong ball, racing lane lines, track of roller skating, and the explosive moment of the runner, we attracted audience’s attention to every liner element in the pictures. The dynamic and speedy film editing also made the final product go beyond the expectation.
A Film by Bito 
Creative Director : 劉耕名 Keng-Ming Liu 
Director : 劉耕名 Keng-Ming Liu / 尹國賢 Gavin Yin / 程紀皓 Howard Cheng
Art Director : 劉熙真 Hsi-Jen Liu 
Designer : 劉熙真 Hsi-Jen Liu / 朱哲頡 Che-Chieh Chu / 高慶和 Ching-Ho Kao
Producer : 陳克柔 Carol Chen
Copy Director : 黃心怡 Vicki Huang
Account manager : 彭乃芸 Naiyun Peng
Editor : 程紀皓 Howard Cheng / 劉耕名 Keng-Ming Liu
Animation & Compositing : 劉熙真 Hsi-Jen Liu / 朱哲頡 Che-Chieh Chu / 高慶和 Ching-Ho Kao
Music Production : Subject 2 Sound
Music : 黃俐雅 Liya Huang
Sound Design : Dave Dunlap
Sound Mixing : 王永鈞 Chief Wang
Color Grading : 布丁
Director : 尹國賢 Gavin Yin
On-set Production Manager : 張俊謙 Jerry Chang
Director of Photography : 傅士英 
Camera Assistant : 簡金湖/ 柏翔/ 世豪/ 廷騏/ 孝强 
Lighting : 周華光 
Lighting Assistant : 廖文松/ 曾合健/ 李家弦/ 林顯銘/ 徐瑋彥 
Dolly Grip : 洪祥智/ 蔡承潣/ 卓一鳴/ 高洧睫 
Art Crew : 鄭維喬 
Producer Crew : 江建泰 Chien Tai/ 江秉叡/ 陳肇延 
Casting : 曾熏嫻 
Styling : 芭比 
Make Up : 黃歆恩 
Camera Equipment : 宏達數位影業有限公司 
Fly Can : AKfly 何文杉/ 柯奐辰 
Lighting Equipment : 鴻臣實業有限公司 
Extra Equipment : 懿生影業移動攝影 
Transportation : 五福將工作室
Director : 程紀皓 Howard Cheng
Director of Photography : 程紀皓 Howard Cheng/ 湯育宇 Cliff Tang
On-set Production Manager : 陳丞楦 Katie Chen
田徑 : 曾秉凡
足球 : 林子豪 宋承霖 許冠弘 陳亭皓
排球 : 尤敏心 車函萱
游泳 : 趙德恩
舉重 : 田葳德
跆拳道 : 陳建成 黃彥霖
體操 : 唐綸 
擊劍 : 涂詠耀 張秉鈞 初孟軒
滑輪 : 謝牧倫 林鈴毅
棒球 : 曾琦 徐銘澤 葉濠瑋 蘇俊豪 王詩聰 何嘉慶 張竣凱 劉軒苔 許紹綸 黃逸鑫 尹德融 劉家宏 梁馨如
網球 : 宋季蓁
田徑 : 李文扉
籃球 : 鄭德維 李其恩 林俊傑 楊俊傑 呂孟瑋 朱冠宇
撞球 : 江韋翰
射箭 : 張鄧允
桌球 : 陳宜燦 游榮謙
跳高 : 彭子玲 
柔道 : 江松鴻 陳政和
指導單位 :
世大運品牌諮詢小組 :
張基義 陳美燕 徐正賢 朱開宇 姜漢威 華天灝 林大涵 王宗欣 邱昱凱 潘姿吟 王寶萱

Red Dot - Communication Design Winner
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