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    A dissertation on city branding that analyses the methods adopted by a number of global cities and the extent to which they truly represent the l… Read More
    A dissertation on city branding that analyses the methods adopted by a number of global cities and the extent to which they truly represent the location and its inhabitants. As New York City was a fundamental case study within the analysis, the design uses the street layout of Midtown Manhattan as a grid system throughout the entirety of the design. Read Less
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