Located in Antwerp – Belgium, Visualstar is a communication agency for brands of large and small organizations. The agency has developed over the past decade numerous projects, both online and offline.
I was challenged in coming up with a new identity for the company, that reflected the focus of the company as a creative agency, the idea of storytelling, and being at the same time contemporary, catchy, playful and friendly.
For more information about the company, please visit www.visualstar.be.
I took some inspiration on old stories and classic movies like the ones directed by George Méliès and his studio “Star Films”, merging those ideas with the company name alongside bright, vivid and playful colors. The result is a graphic identity that represents the company core business and it's appealing to the eye.
The construction of the logo allows both the symbol and the typography to detach and work independently. This, alongside with the various colors allows for multiple combinations and interesting variations.
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