Logo and look for the food universe 'Barnemad'. Barnemad is a danish word for something that's easy-peasy or super simple. It's a video concept that wants to show you how to make simple food of quality ingredients. The aim is to make cheap healthy food that anyone can make in their kitchen. The videos are guidelines and it's less about weighing and measuring every ingredient and more about playing, testing and tasting. I wanted the identity to reflect the playfullness, without being to childish. 
Check it out on Facebook or see more of the videos here.
Barnemad - identity
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Barnemad - identity

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Published:

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