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    SuperOrganic® is a new holding company that envisions to widely spread organic lifestyles through innovative and creative approaches. Its vision … Read More
    SuperOrganic® is a new holding company that envisions to widely spread organic lifestyles through innovative and creative approaches. Its vision is the realization of a healthy global environment that enables children bearing the future to live in peacefulness, and diverse organisms to live in its original form as it was supposed to. Therefore, its business will be developed in the food domain as well as in various areas such as merchandising, beauty, awareness-raising activities, logistics, media, etc. The symbol of SuperOrganic® geometrically represents the initials SO. A circle which composes the symbol is a metaphor of beautiful water, air, and the blue earth itself which are the most important factors for the healthy life of human beings and organisms. Considering the business area will further expand and and the business activities will further diversify in the future, the logo was made with a very simple structure. Read Less
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SuperOrganic®

SuperOrganic® is a new holding company that envisions to widely spread organic lifestyles through innovative and creative approaches. Its vision is the realization of a healthy global environment that enables children bearing the future to live in peacefulness, and diverse organisms to live in its original form as it was supposed to. Therefore, its business will be developed in the food domain as well as in various areas such as merchandising, beauty, awareness-raising activities, logistics, media, etc.

The symbol of SuperOrganic® geometrically represents the initials SO. A circle which composes the symbol is a metaphor of beautiful water, air, and the blue earth itself which are the most important factors for the healthy life of human beings and organisms. Considering the business area will further expand and and the business activities will further diversify in the future, the logo was made with a very simple structure.

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SuperOrganic®は、革新的かつ独創的アプローチによりオーガニックなライフスタイルの広い普及を目指す新しいホールディングス企業である。彼らが目指すのは、未来を担う子供達が安心して暮すことができ、多様な生物が本来あるべき形で暮らせる健康的な地球環境の実現である。そのため、食領域のみならず、物販、美容、啓蒙活動、物流、メディア等の幅広い領域でその事業を展開していく。

SuperOrganic®のシンボルは、頭文字SOを幾何学的に表したものである。シンボルの構成要素である正円は、人間や生物の健康的な生活にとってもっとも重要な綺麗な水・空気・青い地球そのもののメタファーである。今後事業領域がさらに拡大し、その事業活動内容もさらに多様化していくことを鑑み、ロゴは非常にシンプルな構造とした。






Client: SUPER ORGANIC HD K.K.
Art direction and design: Hiromi Maeo (enhanced Inc.)
Project management: Kayoko Tuchiya (Brilliant color internatinal)
Range of work: Logo system & visual identity development

2017, Sapporo/Tokyo, Japan​​​​​​​
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