This was the final detail video I created for the final design proposal delivered in 2013. Animated in Autodesk Showcase, Edited in Final Cut Pro and ScreenFlow.
How an icon was created by a Community
In the summer of 2012, Local Motors partnered with Dominos Pizza to design and build the Ultimate Delivery Vehicle.
Working with teams from Dominos and Local Motors, I led the project for the initial design phase.
This included setting up and managing 5 design challenges:
- Exterior Design,
- Exterior Design,
- Packaging,
- Interior design,
- Surfacing
- Rendering
In addition I was in charge of creating final renders and animations, and delivering the final design and prototype to Dominos Pizza.
This project required the creation of several prototypes and mockups from designs submitted to the Local Motors community, in addition to running several live collaborative discussions with the community.
Local Motors handed over the final design proposal to Dominos in June 2013.
In October 2015 Dominos Pizza announced the initial production of over 150 Dominos DXP (Short for Delivery Expert) delivery vehicles based on the design from Local Motors.
The production DXP was almost exactly the spec of what Local Motors handed Dominos in 2013.
From Fall 2015 to Fall 2018, Dominos had 154 DXP vehicles in circulation in the continental United States.
Exterior Design: Inspired by Anej Kostrevc
Packaging: Local Motors community effort.
Interior Design: Influenced by Stoianov
Surfacing: Local Motors community Effort
Rendering: Local Motors community Effort
152 Local Motors community members collaborated on the design of the DXP. 9 Community members participated in all 5 phases.
The Dominos management team was critical in helping make this vehicle a huge success.
The Chevy Spark was our starting point. This was the first CAD model with the oven door and car topper we had to use for both graphic exploration and continued design refinement.
Over 50 different graphic explorations were proposed. Here is a subset of the designs proposed.
To test how the colors and materials would work together, we used our prototype mule and tested graphic variations on it.
Final 3/4 Front rendering design proposal.
Production Version. Image - Domionsdxp.com
Final right side design proposal
Production Version. Image - Domionsdxp.com
Below are images of the production DXP that is currently in circulation. Dominos worked with Roush to build the final production units. Amazingly they included small details like Domino's logo wheel caps - (we did this for fun at Local Motors, not expecting it to make it to production. The color scheme, vehicle topper, and materials used were almost exactly to the spec we gave them. Dominos added some additional decals but overall, as you can see below, the production version is unchanged.
Production units outside Dominos Headquarters. Photo: Dominos
Screen Capture from Dominos Ad for the DXP
Order your Pizza today. To find a DXP near you, visit dominosdxp.com Image from Dominos Website: Dominosdxp.com
