Tony's Cold Brew - Packaging Redesign
In stores, Tony's Cold Brew is competing with both handcrafted coffee stands and other brands of cold coffee that are being sold in the same markets. In order to help this product compete, the packaging was redesigned to elevate the products feel of maturity and provide an experience when interacting with the packaging. This was done be redeveloping the form, cleaning up the graphics and adding fun touches of detail such as texture and pull tabs.
