Bucharest is the capital and largest city of Romania, as well as its cultural, industrial, and financial centre. Being an influential landmark from all points of view, the city represents a melting point for alternative thinking and conservative values.
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This visual identity concept is developed around the idea of community and togetherness. The logo itself is a tileable shape that can be connected as a chain in order to highlight the idea of interdependence and unity. Using only the simple grid system and the vibrant color, the visual identity allows a fluent further development while keeping it's consistency.
Built on the same grid as the logo, the icons create a consistent and rational visual system
that is functional and easy to use by the citizens or the local authorities.
