My Dental Clinic is a Warsaw-based clinic of modern orthodontics and aesthetic dentistry. Specialized in (golden) braces mount on the back of teeth so nobody will see it. It looks like this:

We often associate a visit with a dentist with rather unpleasant feelings. So we set a goal to make identity nice and exclusive. Something loveable that has no association with unpleasant things and pain but everything to do with beauty, purity and nice feelings.

Firs we ask our client to give us 7 words that describe logo. Only 7 words so they have to be specific. They replay: 

innovate | quality | luxury | precision | purity | experience | individual approach

Let’s start with drawings. How many letters is in the name? What can we do with it?

We chose a color that is related to the impression of gold.

Also, we design Dr. Wasiewicz personal brand logo based on My Dental logo.