Masarrah Campaign
Purpose: The Masarrah campaign aims to enhance positivity between college students and bring back joy to a student's everyday life.
Audience: Female Students at Dar Al Hekma Ages 18 to 23.This age group is noticeably most susceptible to depression and stress and will benefit most from this campaign.
Concept: Creating a campaign that induces positivity between college students by promoting the act of giving genuine compliments.
