Developing a branding for a rally driver.
The concept of the project was to develop an out of the box design that would captivate the public eye, full of vibrant colors and details that make you want keep looking at the car.
The driver was looking for a car that stood apart from the rest of his competitors, and for that exact reason we created an asymmetric design.
The hot and cold colors suited perfectly to a rally driver, which has to have cold blood on boiling nervous situations.
Overall the project was well thought and came to be a great success within the fans of motorsport.