Brief: devise a social marketing campaign, utilizing various media forms, aiming to positively influence the behavior of your target market.
Execution: my campaign aimed to raise awareness about environmentally sustainable banking. Australia’s big banks invests billions of dollars in fossil fuel projects every year, driving environmental damage and climate change. The campaign encouraged consumers to switch to institutions that invest ethically.
Execution: my campaign aimed to raise awareness about environmentally sustainable banking. Australia’s big banks invests billions of dollars in fossil fuel projects every year, driving environmental damage and climate change. The campaign encouraged consumers to switch to institutions that invest ethically.
