willow & wade activewear
As a semester-long project at Washington State University, we were given the task of building a social media marketing plan for a company we would create (in a group of 3). After conducting branding research and creating user personas for our target market, we developed Willow & Wade, an activewear brand.
Social media accounts were created using Facebook, Twitter, and Instagram, where we tested out organic methods of promotional marketing. The details of our efforts can be found in the linked Social Media Marketing Plan below.
Outside of our shared responsibilities, I took on the logo creation and web design. This is the first website I ever created and it was made through Wix from scratch after separately building out its wireframe.
View the full plan here.