BRAND IDENTITY
Inspired by leaves in nature and the opportunity for the future, my identity was born. This was a struggle for me for over a year. I had to do some deep soul searching to finally find something that I was happy with. I went through copious amounts of drafts, sketches and ideas, but none satisfied me enough to send to print. I wanted something that captured my personality and style. After all, it is a representation of myself through my design.
My final identity for myself is built by three fundamental themes. I wanted “A” to be apart of it since that letter is a big part of me. Deciding what to do with two A’s was the hardest part. The structure was inspired by leaves and the shape was inspired by windows. My best ideas come while I’m staring out through a window.
After I created the logo I realized that it would be interesting to see the rest of the alphabet created by this style, and that's how my custom identity typeface, Window was born!
