For this year father's day Fiat Turkey asked us to promote fiat linea trough social media , we decided to use this opportunity to create an experience for the users , where they could write their father's most inspiring advice.The phrases were automatically enter the book of "BABAM DER KI" (as my father says).the users could promote those writings throuh tweeter or facebook. the project continued for 3 days and at the end of the 3th day the writers of the phrase which got the most like or share would recieve the hard copy of the book which would have the most outstanding phrases on it. 
Credits
Agency: Pure New Media
Art Direction:Hakan Ocal,Pegah Khoei
Creative Group and Copywriters:Eray Hokelek & Ozan Erturk
Project Managment:Ceyda Sahenk