Western Cape Government - H2O Heroes
The Western Cape has been plagued by a long drought and people across the province has to drastically reduce water consumption. In these tough times of drought and water scarcity, this idea celebrates the heroes amongst us who make all kinds of sacrifices to save water – not just for themselves but for all of us. Using social currency the campaign promotes doing the right thing rather than preaching.
Print, Press & OOH:
Radio:
A series of radio ads were also aired in English, Afrikaans and Xhosa on local stations around the province.
Digital:
The campaign pointed people to a website where they ca learn more about water conservation in the province. Along with local radio stations, the community got involved as well by phoning in and nominating people in their community. Social media posts further raised awareness and featured locals as H2O Heroes, where eventually real people would feature in press ads and billboards in their local community to really show everyone that one person can make a real difference.
