New Identity – The Flow of Goods and Data
Inspired by the flow of goods and data, the new identity design reflects Cainiao’s mission to drive the evolution of traditional logistics towards smart logistics through big data and artificial intelligence.
Brand Color
We chose blue and neon green as our brand primary colors. Blue represents technology. Neon green signifies the traffic, signage, and the logistic industry.
Dynamic Identity
Cainiao, with its cutting-edge technologies, will bridge the gaps between human individuals, the society, and the nature world. We designed a dynamic logo that can shape into different forms in different scenarios, therefore, spread out multiple expressions.
Examples of Branding Usage
We really want to keep our dynamic identity continuously both online and offline.
Here is a shot of the company clearance card.
Here is a shot of the company clearance card.
New Brand Launch at The 2017 Global Smart Logistics Summit
THANK YOU!
