Nestlé India presents Power of Print - A Times Group initiative award
As per the brief, the main problem is that 20 million girls drop out of school, every year.
The objective is that Nestle wants people to support in two ways.
One is, to donate to Nestle's NGO - Nanhikali.
Second is, to spread the hashtag #EducateThGirlChild on social media platforms.
Idea: Each one can make a difference.
Rationale: This is a two way communication where we are trying to say that each one of you, who support this campaign, is a part of the change. Second, each girl who gets education will also help change the country.
