THE RED CAMPAIGN
THE PUN, THE POLYSEMY, THE RIGHTS
From the left
"STARE AT HER BREASTS, IT'S YOUR RIGHT!" shown by the pair of grapes.
A study reveals, about 70% of the people believe that provocative clothing is an invitation to rape.
"SHE SHOULD NOT MENSTRUATE" shown by the bleeding tomato.
Menstruating girls are believed to be impure in India. 1 of every 3 girls drop out of school when they begin menstruating. About 90% of them don’t have access to sanitary napkins but use old clothes, newspapers or dried leaves to aid absorption.
THE PUN, THE POLYSEMY, THE RIGHTS!
The Pun
A project that points a woman exactly where she belongs in the society.
The Polysemy
Women are like fruits and vegetables, they nurture and sustain. The society is the strongest institution in this world, represented by red. White plates are a woman’s world, her personal space, surrounded by the society.
The Rights
Reading the captions our conscience denies them, but the fact remains unshakable that it is what we want and what we actually do.
Born a woman, committed a crime!
From the left
"IT'S A GIRL, KILL HER!" shown by the apple and the seed.
Child mortality rate is 61% higher for girls than for boys in India. 10 million female foetuses may have been illegally aborted in since 1990s and millions just lost due to female foeticide.
"SHE MUST TOLERATE, SHE IS A WOMAN" shown by parts of the capsicum.
In India, 70% of women are victims of domestic violence and 38% of men admit they have physically abused their partners.
"HUSBANDS MUST BEAT THEIR WIVES" shown by parts of the capsicum.
More than half of men and woman in India think a husband is justified in hitting or beating his wife if she disrespects her in-laws or neglects the house or children.
"SHE MUST BE TREATED WITH ACID" shown by the apple and its stale part.
Acid eats through the fat, the muscle and sometimes even dissolves the bone. Acid attack victims become disabled and disfigured and are forced to give up their public lives, work and education.
From the left
"DON’T REPORT RAPE! YOU’LL BE DISOWNED" shown by the peeled apple.
Rape survivors exhibit higher rates of poor health, being twice as likely to experience depression for years to come.
"WEAR SHORT CLOTHES TO PROVOKE MEN" shown by the partially peeled pomegranate.
A study reveals, about 70% of the people believe that provocative clothing is an invitation to rape.
"RAPE IN MARRIAGE IS JUSTIFIED" shown by the parts of the capsicum.
Marital rape is not a crime according to the Indian law, henceforth not reported. Only 1% of all rapes are ever reported and even lesser are served justice.
From the left
"SEXUAL PLEASURE IS NOT MEANT FOR WOMEN" shown by the cut apple.
Female genital mutilation is cutting away external female genitals at a tender age, by an unprofessional, as an attempt to control her sexuality. It happens in India.
"GIRL CHILD IS A TUMOR, CUT HER AWAY!" shown by the pierced tomatoes.
In India, large preference is placed on sons over daughters, leading to sex-selective abortions and female infanticide in millions.
Carry the message out!
The photographs are printed on tote bags.
