Fuyoh! Frozen yogurt

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The Fuyoh! Project

Client:
Harvest Fields

Brief:

To design the packaging solutions that are refreshing,
break the norms already in the market for both flavours (mango & lychee).

To position this range of frozen yoghurt to be above average in price and quality.

What is Fuyoh?
We produce the top quality frozen yoghurt, using only fresh and organic ingredients. We only use locally produced fruits, as to make sure it is fresh and in its best quality. The yoghurts are made with premium milk that is low in fat. We also make sure that in the process of freezing, the goods will not be lost. We not only ensure that your cravings are satisfied, we also understand the importance of the healthy food choice.

Imagine happiness

My concept is imagining happiness. As Fuyoh aims to bring happiness to the consumers. The idea is to give a "sneak peak" of how Fuyoh froyos are created. An introduction is written on the packing, In the way of storytelling. The packing shows the scene of workers working hard, it shows how natural and premium Fuyoh froyos are.

The workers represent the two good bacteria that are available in frozen yoghurt. Known as the L. Acidophilus and Bifidobacteria which both helps in our digest system. Both were inspired and illustrated to like the original bacteria.

In the land of Froyo kingdom,

There lives these tiny hard working fellows. These little burst of happiness had dedicated their lives to making sure you have a healthy and happy gut…