Final Major.
Brief
Tackle the misconceptions of contemporary Western Feminism.
Solution
I created a campaign based around vibrant typography and symbolism- including elements from all gender symbols, to make the point as clear as possible. My aim was to stop the stigma associated with contemporary Western Feminism by demonstrating how it can positively affect all genders.
I also created pins to further promote this idea. I ensured to create a unisex design, so people can see that average people, from all genders can support feminism.
For animated versions of the posters, visit:
www.vimeo.com/bethclee
