Not all industries are the same. If you're in the legal profession and you run or work in a law firm, then you need to understand your market - not just your trade. This is especially true online where the competition is particularly tough.

Search engine optimisation and online or digital marketing are the major means by which most law firms will get noticed and develop a brand reputation online.

What you need to do with your web design and content is create something that is going to appeal to your audience.

If you're trying to address the needs and concerns of the average person then you need to speak the language. This means creating content that is simple and easy to read.

It means creating content that uses short sentences and small paragraphs.

That means utilising keywords and the power of meta titles and tags. Ensure that the content you write is specific to a particular need or issue And utilise the power of keywords in your URL and titles.

If you plan to hire and SEO or marketing agency for your law firm, Then follow the advice of Elite Legal Marketing and hire an agency that offers transparency and a proven search engine optimisation and digital marketing strategy.

 3. Utilize Social Media

LinkedIn is proving to be and increasingly powerful means of business to business transactions and branding.  LinkedIn is proving to be incredibly powerful among professionals. It is not only s good means of branding yourself but also helpful in search engine marketing.

In addition to LinkedIn, you might consider Facebook ads. You need to create media that is going to resonate with your audience, and then you need to share it with them.

Think about where your audience hangs out online and move into their circles with helpful and meaningful information.

Good search engine optimisationIs for lawyers and law firms comes from the consistent production of quality content. So, ensure that you have a content calendar and that that content calendar is deliberate in its intent.

That means that you have keyword Focus, you know which words you were going after and which audience you were trying to reach.

With that in mind, it's time to turn to the other elements of your search engine optimisation, primarily the design of your site.

In a competitive market like the legal profession, its lawyers and law firms, it is not always easy to stand out online.

It is not merely a matter of, "if you build it they will come." you need to be diligent in your web design and the focus of your site, and it's purpose. Web Design is an important part of search optimization and marketing.

Google, in particular, pays attention to individual metrics, including site speed, layout and functionality as well as the quality of your website's code.

Equally important is the fact that small business web design is considered far more significant in conversion rates than content alone.

Resources

There are a several elements you should pay particular attention to.

Mobile responsive this is a ranking Factor. Since so many people are on the move and using their mobile to find business, it is important that your website is responsive.

2. Ensure Your Services are Clear and Easily Found

Be careful not to bury your most important services with an overcrowded page filled with hype.

Your navigation should be simple and clean, and your services should be marked out very clearly.

Your web design should incorporate calls to action and means of contact on every page. Take a glimpse at some of the more contemporary call to action design and layouts.

Also, take a look at the kind of web forms that are being used to generate leads.

Finally, be sure to include your social media contact details. Make particular use of LinkedIn and the more professional business profiles.

Also, make sure that your website has testimonials and reviews as these are key indicators for both Google and users browsing your site.