TERRAROK
Branding project for a new line of ATV tires where I had the opportunity of creating the logo and brand direction that would focus on attracting a younger target audience while maintaining the identity of its current one.
With this in mind I used mud and grit as inspiration for the visual identity, as well as dynamic images and a bright color palette. All these were used as carry through elements for the logo and digital campaign art direction. TerraROK is a premium All Terrain/Mud tire, designed for utility class ATV’s.
