The City of Cape Town required an urgent campaign to raise awareness about the current state of the water reserves and the impending water restrictions.
In order to help residents save water we gave them effective, easy-to-use tips.
The campaign got Capetonians to realise the true value of water and to use it more wisely, with measurable reduction in usage immediately following the campaign launch.
The concept was to quantify current water habits and usage, making water usage more visible - in a simple graphic manner.
Collateral created: logo device, posters, digital animated billboards, social media (Facebook and Twitter).