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Corporate Brand Identity for S&R Architecture Firm





STEMMER RODRIGUES

Year & Location
2017, Porto Alegre, Brazil.

Assignment 
Corporate Rebranding, Brand Strategy, Visual Identity, and More.

Stemmer Rodrigues is a renowned architecture firm based in Brazil, celebrated for its innovative designs and commitment to excellence. With a rich history spanning several decades, Stemmer Rodrigues has established itself as a leader in the industry, delivering iconic projects that blend functionality with aesthetic appeal. As the firm sought to evolve its brand identity to align with its forward-thinking approach, Musen Design was enlisted to spearhead the rebranding initiative.










The primary objective of the rebranding project for Stemmer Rodrigues was to modernize its brand identity while preserving the essence of its distinguished legacy. 

The firm aimed to position itself as a pioneer in architectural innovation, attracting new clients and collaborators while maintaining its existing clientele. Additionally, Stemmer Rodrigues sought to differentiate itself in a competitive market, emphasizing its unique design philosophy and commitment to innovation.​​​​​​​










Musen Design reimagined the Stemmer Rodrigues brand visual identity with a blend of tradition and innovation. 

The revamped logo now boasts architectural lines, embodying the firm's commitment to precision and modernity. Our color palette draws from the natural elements often found in Stemmer Rodrigues' projects, featuring neutral tones reminiscent of cement and stones, accented by a vibrant green-yellow hue evocative of lush vegetation. To add a touch of refinement, metallic silver accents were introduced, reflecting the firm's dedication to quality and sophistication. Together, these elements form a cohesive visual identity that pays homage to the firm's heritage while embracing its progressive vision.










The rebranding initiative culminated in a revitalized brand identity that captured Stemmer Rodrigues' essence and vision for the future. 

The firm's new identity resonated with clients and industry professionals alike, positioning Stemmer Rodrigues as a leader in architectural innovation. The rebranding effort not only attracted new business opportunities but also reinforced the firm's reputation for excellence and creativity. Stemmer Rodrigues emerged from the rebranding process with renewed energy and confidence, ready to embark on a new chapter of architectural brilliance.





Corporate Brand Identity for S&R Architecture Firm
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Corporate Brand Identity for S&R Architecture Firm

Identidade de Marca para Stemmer Rodrigues Arquitetura e Incorporação. O premiado escritório gaúcho atua em diversas regiões do Brasil e também f Read More

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