Agencia: Y&R México.
Cliente: Special Olympics.
Associate Creative Director: Sara Collazo.
Associate Creative Director: Sheila Losada.
Head of Art: Luis "Madruga" Enriquez.
Creative Director: Rodrigo Casas.
Special Olympics "Find the special One".
Special Olympics are the world’s largest sports organization for people with intellectual disabilities, helping them to discover new strengths and abilities, skills and success. But people only see the differences of the Special Olympics’s athletes. This work try to show them that when you focus on what they do, the only thing you can really see is their abilities.