A calendar for Orange Business Services, relying on its global strategy – "to be a reliable partner in digital transformation".
Orangeunderstands how the world of digital has become close to each of us, and wants to be as close as possible to the body of its customers, to make interaction with it efficient and enjoyable. From this desire an unusual format of the calendar was born – T-shirts with tags.
We proposed to try on the world of digital itself in a literal sense. It is so diverse, that everyone will find in it something for themselves – that's why in our sets there are 4 T-shirts of different color, size and mood. They can and should be shared with friends, colleagues, relatives.
We proposed to try on the world of digital itself in a literal sense. It is so diverse, that everyone will find in it something for themselves – that's why in our sets there are 4 T-shirts of different color, size and mood. They can and should be shared with friends, colleagues, relatives.
All prints on T-shirts reveal the qualities of the digital world – how they manifest themselves in real life. "Digitalization is calming – in any strange situation, flip the phone", or "Digitalization is informative – What did you eat? Post it!” Social network, the dependence on charging, online shopping, the constant search for answers in Google and much more – all this is reflected in the design and text on prints. In a literal sense, you can Wear IT.
By wearing such a T-shirt, you already carry digital to the masses. But also we came up with a digital-marathon: you can upload a photo with a T-shirt on your pages in Facebook and Instagram with a hashtag #godigitalorange, which will help you to find like-minded people. Share IT!
No matter how useful the calendar was, now it is just an application to the diversity of digital technologies. Therefore, we have it – on bright tags. A bundle of tags can be placed on a table on a stand or pinned to a board. In those days, when you prefer other clothes, the digital reality will still remain with you. Go digITal!
Creative team:
Project manager: Ilona Koltinyuk
Art Director: Danil Yartsev
Copywriter: Julia Bibisheva
Designers: Danil Yartsev, Olga Baol, Nadezhda Polomoshnova, Olga Samofalova, Tatiana Ahmetgalieva
Art Director: Danil Yartsev
Copywriter: Julia Bibisheva
Designers: Danil Yartsev, Olga Baol, Nadezhda Polomoshnova, Olga Samofalova, Tatiana Ahmetgalieva
Technical Designer: Kirill Andreev
Project Managers: Alexandr Petrosyan, Anna Dokunina
Production managers: Sergei Novikov, Natalia Yadrihinskaya
Special thanks to: Irina Erokhova
Project Managers: Alexandr Petrosyan, Anna Dokunina
Production managers: Sergei Novikov, Natalia Yadrihinskaya
Special thanks to: Irina Erokhova
