AKI-TO HOTEL BRANDING

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BRIEF

A luxury hotel is opening its doors in Helsinki, Finland. The owner is looking for a young designer to create their new branding. The hotel – owned by two young Finnish architects – is all about modern simplicity; the interior especially emphasizes their love for minimal design.They want their brand to reflect the hotel and its architecture.

The name of the hotel is ‘AKI-TO’

01.MOODBOARD

02.LOGO IDEA

The hotel logo idea is derived from a combination of mystic rose ( a beautiful image/vector created by joining together points that are equally spaced around a circle ) and Finland’s national insect the seven spot ladybird.The seven spots of the ladybird were used as convergence point of the line and created a beautiful polygon with high resemblance to the ladybird structure.