Itália is a Brazilian ice cream brand that has launched a new line of alcoholic ice cream. Caipirinha is a Brazilian drink that was made into an ice cream bar. The idea to promote this product is a party mood, creating an association of the drink with fun moments, Samba and Carnival.
This project was developed at Studio Fernanda Schmidt.
Photography: Anna Fischer | Illustrations: Mayara Lista
Designer: Fernanda Schmidt | Assistant Designer: Katherine De Franco